A lot of PC gamers buy a lot of PC hardware through Amazon. The prices are good, the selection is great, you can go shopping to your liking literally without moving from where you are parked right now and make deliveries. ethically dubious, are fast and reliable.
One of the experiences that is not always so reliable, however, are user reviews. In a update posted today, Amazon said that while it strives to ensure that customer reviews "accurately reflect the experience customers have had with a product," it warned that fake reviews are becoming increasingly difficult to deal with.
"In 2020, we stopped more than 200 million suspicious fake reviews before a customer saw them, and more than 99% of app reviews were based on our proactive detection," Amazon wrote. "In addition to stopping these reviews, we are taking steps to close and stop reviewing account submissions that contribute to fake reviews and to enforce the sales accounts of bad actors trying to artificially benefit from & # 39; this abuse ".
It seems like a pretty successful campaign against abuse, but because of these efforts, authors have started making fake reviews off-site, especially through social media, directly or through a third-party service. This is where the situation gets complicated: Amazon said it uses "a number of techniques, including advanced machine learning," to combat off-platform abuse, but it's much harder to deal with it effectively when it occurs in other places and the numbers are going up.
“In the first three months of 2020, we reported more than 300 groups to social media companies, which took 45 days to close these groups so that they would not use their service to perpetrate abuse,” he wrote. "During the first three months of 2021, we reported more than 1,000 such groups, and social media services took five days to remove them."
Social media platforms are obviously much faster at responding to complaints these days, but to address the “large-scale” problem, Amazon said they need to invest more in proactive controls to detect and apply false reviews before reporting the problem to them. ”He also called on consumer regulatory agencies for“ coordinated assistance ”to initiate legal action against false review service providers and those who use them.
"We need social media companies whose services are used to facilitate fake reviews to proactively invest in fraud and fake check controls, partner with us to stop these bad actors and help consumers buy with confidence." , wrote Amazon. "Constant innovations and partnerships between industries and authorities will be needed to fully protect consumers and our honest selling partners."
It may be difficult to generate much sympathy for the annoyances of the billionaire friend Amazon, but the abuse of user reviews is a widespread and widespread problem. Probably the best known example among PC gamers is that of Valve, which has struggled with the problem for years. Despite measures that include "histogram" charts, the exclusion of "off-topic" reviews, and automatic directions to update old revisions, it's still a problem: Nier: Automata suffered a bombardment of significant revisions in March at the hands of users who wished. updated to match the version available in the Windows Store. If Amazon achieves an effective strategy to significantly reduce the abuse of user review, in the long run it can also be beneficial for other platforms and storefronts (and for everyone who uses them).