Coca-Cola and State Farm retire from Overwatch League

Coca-cola and state farm retire from overwatch league

The Overwatch League could lose two major sponsors in a lawsuit alleging widespread discrimination and sexual harassment at Activision Blizzard, according to a new Washington Post report, which says both Coca-Cola and State Farm are reconsidering their relationship with the company.

For now, both companies, along with Xfinity, IBM, Cheez-It, Pringles and Teamspeak, continue to trade as corporate sponsors in Overwatch League website. But a State Farm representative told the Post that it is "reevaluating our limited marketing relationship with the Overwatch League" and that the company has asked that its ads be withdrawn from matches played this weekend.

A Coke spokesman did not appear to have referred to any immediate action, but confirmed that the company is aware of the allegations against Activision Blizzard and that “it is working with our Blizzard partners as we take a step back for a moment to review future plans and programs ".

Coca-Cola and State Farm setbacks come just days after the T-Mobile brand removed from the Overwatch League and Call of Duty League websites. T-Mobile did not comment on the removal, but the assumption is that it is also distancing itself from Activision Blizzard's problems.

Activision Blizzard employees have worked hard to make significant changes to the company, and their efforts are working. But there is more likely to be a business-level upheaval that kicks off under Activision’s ass, as it is both a public relations mess and a relatively minor financial success, perhaps, but in the circumstances it is highly unlikely that there will be. no one else willing to step in and fill the void.

The weather isn't great either: the Overwatch League announced just a couple of weeks ago that more than a year after stopping live action events due to the Covid-19 pandemic, it would return to action face-to-face for their 2021 playoffs and Grand Finals in September.

CEO Bobby Kotick promised earlier this week that "people will be held accountable for their actions" and pledged to fire not only criminals, but also executives or leaders who prevent investigations into the company on the complaints. But along with the initial lawsuit filed in July by the California Department of Fair Employment and Housing, Activision Blizzard faces a second lawsuit on behalf of investors and employees show no signs of easing their claims: a group dubbed ABK Workers Recently, Alliance rejected Kotick's delayed response to employees and the selection of the WilmerHale law firm to conduct an internal review of policies and procedures.

I have contacted the Overwatch League for feedback on the situation and will update if I receive a response.

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