The discord is tan hot now. With a growing list of potential business partners – including Twitter, Amazon and Epic Games – its CEO and founder Jason Citron even had the option of rejecting a $ 12 billion acquisition of Microsoft. Now, following an apparent exodus of social media to private chat services, Citron is vying to capture the hearts of non-players and large investors, with plans to increase the company’s value to $ 15 billion.
In an interview with the Financial Times, Citron says that "there is this great tendency [of people moving away] to broadcast social media communication services open to smaller, more intimate places." This is great news for private chat services like Discord. “We’re a significant part of how this evolves on the Internet,” Citron adds.
Since the success of the pandemic, more and more players had begun to lure their friends to the platform instead of meeting face to face. And the novelty of the company "Imagine a Place" Campaign Movie, starring Danny DeVito, helps fuel the dream of reaping non-gaming users.
The company is currently worth about $ 7 billion, but as the social media exodus continues to appear, Discord wants to branch out into an effort to double that figure. The article reveals, according to a Newsletter for newcomers, Discord wants to roughly double the company's value to about $ 15 billion in an upcoming "round of financing" and points to a public quote. This means there is more potential for shareholders.
At the beginning of the year, Sony reached a minority deal with Discord. So at this time of year, we can expect the chat service to be predominant across all PlayStation platforms, and as Citron admits, "we've been talking to all the console makers." Which means this stance could grow to include other big names like Xbox and Nintendo, too.
So we see a big boost in Discord, and it's not expected to slow down anytime soon. With 150 million active and growing monthly users, there is no doubt that Discord is taking over the private chat scene. First on PC and soon enough on the console.