https://www.youtube.com/watch?v=F4oeC3FR5cs [/ embed]
Mega-popular streamer Benjamin “DrLupo” Lupo has announced a partnership with YouTube Gaming that will see him leave Twitch to be able to stream live exclusively on the YouTube platform.
"I am incredibly fortunate to be able to do what I love and even more grateful to be able to return to the causes that matter most to me," Lupo said. "Not only does YouTube allow me to continue creating content and growing my community, but thanks to this partnership, YouTube will help me as I expand my brand through other entertainment initiatives. I'm happy to bring the my fans on this trip with me ".
Lupo already has a significant presence in YouTube, where it has 1.74 million subscribers, an impressive number by any measure, but still far from the 4.5 million followers it has Twitch. A Lupo representative declined to comment on the value of the deal.
It’s been a while since we last heard a large format streamer sign an exclusive deal with a streaming platform: Ninja and Shroud returned to Twitch in 2020 after an outage with Microsoft’s failed Mixer platform, which is also when Dr. Disrespect returned — for slightly different reasons and without invoking exclusivity — to YouTube. Pewdiepie also signed an exclusive YouTube deal in 2020.
But YouTube sure could win a big win like this: a recent one Stream Hatchet The report indicates that while Twitch remains the dominant live streaming platform with 12.8 billion total hours in a row during the first two quarters of 2021, YouTube is only ahead of Facebook and is rapidly outperforming in terms of growth. YouTube went from 2.1 billion viewing hours in 2020 to 2.7 billion in the first half of 2021, while Facebook Gaming went from 1.1 billion to 2.3 billion in the same period.
Twitch, perhaps getting used to this kind of thing, did not visibly perspire with the agreement and wished Lupo "nothing more than the best in everything that comes after".
As a creator, player, and parent, you are many things to many people. Above all, @DrLupo, you are someone who works hard to bring good to the world. We wish you nothing more than the best in everything to come Next. pic.twitter.com/pkUCoX1dWeAugust 30, 2021