Epic Games has submitted a file lawsuit for trademark infringement against Nreal, saying (you may have already understood) that the use of the Nreal Light name for the upcoming mixed reality glasses is a little too close for the convenience of its multiple brands "Unreal ".
The problem is not just the similarity of the names, which is obvious, but the alleged overlap between Epic and Nreal products: the lawsuit claims, for example, that Nreal has already developed a game for its Nreal light and that the their website lists Unreal Engine as one of the three development platforms for Nreal glasses.
"Nreal 's use of NREAL, a trademark that looks and sounds virtually identical to Epic' s UNREAL brand, in relation to products that overlap with UNREAL 's UNREAL brand products and services. "Epic can confuse consumers," the lawsuit states. "Nreal has not only targeted its first product to a segment that Epic has already entered, Nreal's plans include a new violation of Epic's rights."
The lawsuit states that Nreal's trademark filing indicates that it intends to use the trademark not only for its RA glasses, but to "(d) design and develop gaming software." computer and virtual reality software ", which would make it a direct competitor to the Unreal Engine. It also targets the same industries as Epic, including "gaming, entertainment, retail, medical, office environments, industry and other market segments."
Nreal filed its trademark application in January 2018, which Epic officially opposed in December of that year "because of the likelihood of confusion" between the two trademarks. Since then, the two companies have tried to negotiate a solution, but have been unable to resolve anything. The issue became more urgent in August 2020, when Nreal began selling its Nreal Light in Japan and Germany, and announced that there would be a launch in the United States later this year, with the support of some pretty serious corporate partners.
"If allowed to continue, Nreal's use of the infringing marks will irreparably damage and harm Epic, the UNREAL marks, and the reputation and goodwill of Epic associated with the UNREAL marks," the lawsuit states. "Nreal should not be allowed to reap the benefits of Epic's great efforts to build a valuable brand in its UNREAL brands or, with funding from the substantial marketing budgets of its significant business partners (Samsung, LG and Deutsche Telecom), expand Epic's ability to expand its offerings under the UNREAL brands without partnering with Nreal. "
Epic is seeking an order asking Nreal to withdraw its trademark application, in addition to damages, legal fees and restitution. Meanwhile, Nreal has tweeted that “something you’ve all been waiting for” will be revealed on May 20th.
📣 SAVE THE DATE 🗓 May 20, 2021 In 7 days, something you've all been waiting for is on its way … Sign up to keep up to date with the latest news. 👉🏼 https://t.co/8Pk05qmQCR#NextMillion pic.twitter.com/Mxuqs8mp2QMay 13, 2021
Thanks, The Verge.