Facebook plans to start running ads on Oculus Quest games and apps in a few weeks, using data from users' Facebook profiles. Facebook detailed its plans in a blog post, saying that in-headset ads are "a key piece in ensuring we're creating a self-sustaining platform."
This inevitable step comes less than a year after Facebook began forcing new Oculus headset owners to use a Facebook account. And of course, the ads will be able to get information from your Facebook profile, a spokesman confirmed The Verge.
This custom data includes a lot of what you're doing on Oculus, such as which apps you've seen and installed, and even which other ads you've clicked on. It will not include more sensitive material, such as your private conversations or "any weight, height, or gender information you choose to provide to Oculus Move." Presumably, any age or gender information on your Facebook profile is a fair play for targeted advertising.
Developers will be able to make money with game ads, with Facebook retaining some of the revenue. According to The Verge, Facebook says it has not decided whether the ads will end up targeting the Oculus Home center, which seems likely once its advertising technology is more advanced. This test is for flat ads that will be seen at home on any website, but Facebook says it "also explores new virtual reality-exclusive ad formats."
The first ads will appear in a game called Blaston, with more apps to follow. Strangely, the Oculus blog showing these first in-app ads shows that you'll have the option to click on an ad and save the link for later, which I definitely want to do with the advertising all the time. There will be a drop-down menu to report or hide individual ads, but Facebook does not mention any options to disable ads altogether.