FIFA Ultimate Team's new preview packages really increased booty box sales, according to EA

Fifa ultimate team's new preview packages really increased booty box sales, according to ea

Unlike many other major publishers, including Riot and Microsoft, Electronic Arts has retained the booty boxes as an important model for monetization, especially in the FIFA series. And it’s understandable: a € 10 million fine confirmed in the Netherlands in 2020 is a drop in the bucket compared to the $ 1.6 billion won with "additional content sales" at Ultimate Team games, including FIFA, NFL and NHL.

But with the feeling that it has become heavily in the booty boxes, EA has been looking for ways to make them more enjoyable, including FIFA Ultimate Team's "Preview Packages", which players can "open" before committing & To buy. The new type of package was only meant to be available for a limited time, but it looks like it could become a permanent device: in a call from investors yesterday, EA CEO Andrew Wilson said that the preview packages “were very well received by the community” and more importantly, they also contributed a lot of money.

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