This article was updated to include a second apology and statement from Vertagear. Click here to jump to the answer.
Game chair maker Vertagear apologized today after sharing a sexist meme on Twitter. The image, which shows a "Male" broadcast channel primarily focused on the game and a "Female" TV channel focused primarily on the broadcast channel, advances the sexist narrative that women who broadcast games do so only to shout attention and not because you & # 39; re interested in the games they play. The message was deleted after quickly calling the critics misogynistic.
Hi, if some streamers offer free advertising to this sexist company sitting in chairs, you may want to remove the Vertagear logo. pic.twitter.com/QnkjJCiavjJuly 19, 2021
"Discrimination and bias are the opposite of what we want to create," says Vertagear, "and they completely jeopardize the values we stand for. "We do it. We take full responsibility for the pain it has caused members of our community. We will do things right and set ourselves the best example for others."
He followed the tweet other recent offensive messages about women, which still remain on the company's Twitter account at the time of publication. A similar meme, released on June 28, portrays the attitudes of women and men towards games as different, with the caption "It has a PC for gamers. Use it only for Facebook", next of the image of a woman.
A new guideline and other measures have been put in place to prevent a repeat of the offensive tweet, Vertagear says. "While we hope to keep things entertaining for our fans, we will do our best to be more sensitive to the type of content that can cause pain and agony to different groups of people." Vertagear said in his statement. "All aspects of how we generate content in the future will be reviewed."
The company’s initial apologies could not explicitly deny sexist behavior against women in games, but a second apology, shown below, mentions the issue more clearly.
It’s already a common problem online, you’ll expect gaming companies to move away from these inappropriate images and the much larger, dangerous, and inaccurate concepts they represent. After all, what kind of message does this send to Vertagear customers who identify as women?
These events, sadly, act as a reminder that offensive and just outdated concepts are not only still found in the general consciousness of the game, but some see them as an opportunity to win likes and share. Or, Vertagear doesn’t understand their role in spreading these ideas with little effort, modest memes, or doesn’t care until they catch them.
Vertagear responds again
In a second response Monday afternoon, Vertagear apologized for the incident, acknowledging previous offensive messages, noting that the person who made the posts in question is no longer in the company. Vertagear's full statement says:
On July 18, 2021 we posted a nasty and offensive post on Twitter. While we never intended to manifest ourselves as sexists, nor did we tolerate such thoughts and behaviors, it was an unacceptable mistake.
Unfortunately, over the years, the content of our social media has repeatedly included similar language and topics, which is a pattern we are certainly not proud of and which we need to correct immediately to be more respectful not only with the community. of video games, but with everyone.
Such actions will not be tolerated to move forward. As of today, the person in charge of these publications will no longer be in the company. We’ve taken time to reflect on the situation and are restructuring the way business is conducted here at Vertagear, starting with immediately increasing the level of gender diversity in all facets of the company’s operations, including overseeing all content. of social media.
Vertagear strives to create a more inclusive platform, work environment, and social media presence, and will establish several additional protocols to move forward to ensure that these new standards are met.
We hope you accept our sincere apologies to the entire community and everyone who has been offended by these posts. While we cannot resume our actions, we can and will do everything in our power to change for the better.