(embed) https://www.youtube.com/watch?v=H9hTVrma4v0 (/ embed)
Games Workshop is facing a backlash after a change IP guidelines to limit the animations created by the fans.
For the most part, changes to Games Workshop's IP guidelines make a lot of sense. It is logical that the miniature company applies, for example, a zero-tolerance policy towards people who print their designs in 3D. But things take a turn for the worse when it comes to a note about fan-created animations, which says:
"People should not create movies or animations based on our characters and settings. They can only be created under a Games Workshop license."
Needless to say, while a clause similar to fan-created games applies, fan art, fiction, and websites are allowed as long as they are non-profit and make it clear that they are not official works.
GW changes its IP protection policies and continues to work after the animation has created the animation. Sure, they have every right to do whatever they want with their IP, but having a healthy, creative community is also of great value. # Warmongers # warhammer40k pic.twitter.com/Yg4qGHlyqVJuly 21, 2021
These changes coincide with the recent launch of the Warhammer + subscription service, which is launched with two animated series. Games Workshop has also been putting a lot of pressure on Warhammer’s official animations, many of which came from existing fan projects, even directly hiring the creator of these stunning Astartes shorts.
For fans, it reads a bit hypocritical for Games Workshop to shoot fan animations while benefiting from their work, as well as the distinction between what types of fan work are allowed. We have contacted Games Workshop for feedback.
While the decision to completely block fan features may be considered an understandable (if unfortunate) measure, other companies have shown that you can have a much more positive relationship with fan creators. I recently spoke with developers and artist fans of Apex Legends about how this game is putting its story in the hands of the community.