Deathrun TV had its world premiere on the Future Games Show, where host Troy Baker called it "a shooter of game shows in which you win likes to lose competitors and cause a little destruction." It looks like The Running Man crossed paths with The Binding of Isaac: a top-down shooter with zombies, traps, moving mines, and a kind of horned blob monster, where your score is based on how many likes you have the audience gives to your performance.
You can use dual-use pistols, machine guns, and shotguns and get mutations that prevent the heater from overheating, increasing speed, or gaining more "likes." There seems to be some kind of rogue element on Deathrun TV, because, as the introduction says, "… in a seriously disturbed future, tastes are everything, death is nothing. The race is all about that matters ".
Deathrun TV is the work of the indie studio Laser Dog and the publisher Merge Games. There is now a live pilot episode Steam. Is it a demonstration? The first chapter of an episodic saga? I guess we'll have to play it to find out.