Google Stadia may go white, suggests a job posting. If true, Google may soon be licensing Stadia's "infrastructure and tools" to publishers and developers who want to run cloud gaming platforms.
This is second Cloudygames (via Sweclockers), who saw a list of jobs for Product Manager at Stadia on Linkedin. It is the wording of the site description that suggests this new chameleon trajectory for Stadia.
"In addition to building our own video game platform," the message says, "we see an important opportunity to make our infrastructure and tools available to partners who want to build their own interactive streaming platforms. Our goal is to build a long-term, sustainable business program that helps grow the industry through games and other interactive streaming applications. "
In 2019, we took a deep dive into Google Stadia, concluding that the game streaming service was potentially is not ready for prime time. Since then, the platform has been located on rocky ground. And now that the Stadia internal development studio has closed and a lot of staff have jumped in to join former Stadia executive Jade Raymond at Haven Studios, the service seems to be struggling to get any point of support to the industry.
In February, Google Vice President Phil Harrison could have hinted at a more collaborative future for the company your comments noting a “greater focus on using our technology platform for industry partners”.
It is important to note that all of this is speculation right now, with no official Google ads backing it up, and only a job with intriguing words to feed it.
Still, it’s a potentially interesting option for Stadia’s underlying technology. On the one hand, it could indicate an expansion of support and new games for the platform in general. On the other hand, we could see a liquidation of Stadia's original offer, as it pivots towards a more white-bottomed proposal for its partners.
Either way, if these rumors came to fruition, we could end up seeing game publishers running their own low-brand game streaming services, all based on Google’s certainly impressive Stadia technology.