(embed) https://www.youtube.com/watch?v=u4uTcZ49j-A (/ embed)
Microsoft is building the release date of Windows 11 on October 5 and has revealed some of the thoughts behind the redesign of its operating system.
And it’s not as complex a process as one might think, at least in some places.
“We looked at the Microsoft logo and turned it blue,” says a Microsoft employee during his latest video (at the top) about the Windows 11 brand.
Remember that the Windows 11 logo has been presented in various ways over the years, but for the most part it has been made up of four square shapes. For his latest incarnation, there are literally only four squares.
But four BLUE squares. And they are no longer in italics, neither.
Not to be confused with the four slightly offset blue squares of the Windows 10 logo.
The old logo was blue, right? Or am I losing it?
Can I even be sure that this video isn't really a satire of Apple's ads from a decade ago? Is Microsoft aware of itself or is it a serious attempt to explain the brand change? Would I even acknowledge a serious attempt by a company right now or has marketing ruined my perception of what’s real and what’s not?
I can’t even be sure if Vincent of the video is real. A cursory glance at LinkedIn suggests that Vincent is not real. Or at least you can’t easily search on LinkedIn.
The only truth I know is that, yes, the Windows 11 logo is blue. Except when it is not.