GeForce Now is perhaps one of the most affordable ways to get into PC gaming, especially in this age of out-of-the-box GPU pricing. But despite its initial success, some controversy over how the business streaming service developed business with developers still prevents it from realizing its full potential.
Since the release of the PC beta in 2018, several game developers have decided to withdraw support for GeForce Now, with Capcom, Bethesda, Hinterland and Activision Blizzard among those they released (at least some games). These U-turns followed what was then referred to as Nvidia as "misunderstandings". So I sent some questions to Nvidia about GeForce Now, with the intention of clarifying exactly what that meant.
When he learned of the summary of what happened and why game developers had been retiring, GeForce Now senior product manager Andrew Fear said this:
"There were a few publishers who wanted to try out GeForce Now during the free beta and then wanted more time to figure out their cloud strategy once we started uploading. Months and years based on feedback from their users."
What stands out is Nvidia’s confidence that business will recover in the near future. In fact, Fear made it very clear that Nvidia's relationship with developers and publishers had not been "at all" damaged by previous incidents.
All of this is backed up by the conversation of "ongoing discussions" with retired developers and publishers, stating that "for most it's about when, not if, they will join GeForce Now."
The GeForce Now user count has recently surpassed 10 million, with new users being added "every month, at a fairly steady pace." Therefore, it would look like a bright future for the game streaming service. But it’s still unclear if these users will stay with the service if their favorite game is especially missing.
Here we expect these editors to take a rough turn and get on board, because there’s no way to pay a big one for a new luxury GPU just to play the next big AAA version.