A couple of months ago, Razer surprised us all by announcing its collaboration with The Nurturing Co., to launch the Bambooloo eco-friendly toilet paper brand. It was the first installment of a "$ 50 million war chest to support and invest in environmental and sustainability startups."
Now, continuing with the file Razer Green background initiative, and on the occasion of the celebration of World Oceans Day on June 8, Razer will announce a new partnership. This time, with the marine litter cleaning company, ClearBot.
ClearBot is a Hong Kong-based startup that, with the help of Razer, has had the momentum it needed to start cleaning up the oceans. Razer hasn’t just thrown money at boot either; it’s a real collaboration, and soon Razer’s ocean cleaning robots will launch the Seven Seas to try to make up for another of our sordid missteps.
"Razer's leading engineers and designers have volunteered personal time and technical expertise to help turn their prototype into a scalable, mass-marketable product. Leveraging Razer's extensive knowledge and manufacturing expertise, ClearBot was able to evolve the robot design into one that is smarter and more efficient.
"The newly designed and fully automated robot is equipped with state-of-the-art and machine-learning capabilities that can detect marine plastics within two meters in difficult waters. The robot can collect up to 250 kg of plastics in a single cycle while running on solar energy – powered energy ".
We spoke with Patricia Liu, Razor’s chief of staff, about the company’s sustainability initiatives and their reasons for moving to a lifestyle brand with such intense visions of a green future.
"It's good that Razer is more associated with the public as a lifestyle brand than strictly for gamers," explains Liu, "But we only do it because we believe we have the resources to make a difference. positive ".
So, bottom line is that we're really looking forward to doing business. "Razer is in a good place to energize our community, which includes young people, millennials and Generation Z." And by getting there through its many initiatives, Razer is really making a difference.
With the Sneki Snek campaign that has saved nearly 300,000 trees (at the time of writing) and the success of the early launch of Kanagawa to fund the recovery of 1,337 kg of ocean plastic with Seven Clean Seas Initiative, it looks like the Razer green tide won’t stop.