The bombing review means that Facebook's virtual reality ad test needs a new game

The bombing review means that facebook's virtual reality ad test needs a new game

Less than a week after announcing that it intended to start testing virtual reality ads, Facebook has collapsed: the game developer it initially announced it was working with has retired (via UploadVR). This comes after a considerable reaction from the community that saw the announced game, Blaston, flooded negative reviews.

Review bombing isn’t necessarily without merit, as Blaston is a pay-per-view game. At the time of purchase, players didn’t know they were going to be treated with virtual ads, so it made a splash. Everyone expects free ads to play games, except for something you've already paid for.

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