Counter-Logic Gaming is a sports organization founded in 2010, initially as a League of Legends team. Throughout its history, it has been successful enough to drift into other games (in addition to being acquired in 2017 by MSG Sports, a major US sports company), and currently plays teams and players on Fortnite, Super Smash. Bros, CS: GO, Valorant and Apex Legends.
But it is the League of Legends team that makes the headlines for all the wrong reasons and through no fault of their own. Following recent results, including a 2-1 loss, CLG posted a video on its official channels showing the team that manager Daniel & # 39; Tafo & # 39; Lee chewed and he told the team that basically the changes are incoming, this & # 39; could be the last one once we have this list of five playersâ & # x20AC; & # x2122; an announcement by Bud Light.
The video has since been removed, although young sportsman Jake Lucky has saved it (unfortunately for CLG).
Since it took hours and hours to delete, here is the video, but please grab a button light pic.twitter.com/zmxcqnDGxWJuly 12, 2021
There’s some weird, slightly melancholy music playing in the background, and when we get back from the ad, the coach keeps getting worse, telling a room of players who clearly wish it wasn’t filmed that “I know you’ve all worked so hard that "It's hard for me, I love each of you, you're all like brothers, so I just want to respect you as much as I can to understand that this doesn't work for the team."
Then we made another announcement of Bud Light.
That’s not to put an end to it too finely, humiliating for the players involved. This is a conversation that shouldn’t happen in public for all sorts of reasons, and the video was on for several hours before someone from CLG consciously realized that the organization had done wrong, at which point it was deleted and replaced by this statement. .
“Our goal was to share an authentic moment with our fans and be as transparent as possible and lead to possible changes that may occur this week,” it reads. "We recognize the negative light it brings to our players, and for that we apologize and have withdrawn the video."
Well, it was definitely a real moment. No one should give me life advice, but I offer the following obvious observation: talk to your employees about negative things behind closed doors. These things happen in life and in employment: sometimes someone needs a kick in the back and sometimes you just have to go. But no one should get this news in the eyes of the world, whether it’s an executive or a sports star. It's not decent.
Or as Foxdrop, the League pitcher, said:
Son, I'm sorry to say, but you're adopted. Please don't cry. Here, enjoy the refreshing taste of a Bud Light ™ ️July 12, 2021
The text of the original CLG tweet was as follows:
"It may be the last time we have this list of five players" – @Tafokints
In @BudLightGaming recharge time we take you behind the scenes of a private team meeting #LCS #CLGFIGHTING "
So yes: don’t do this to your employees. Mostly don’t do it with the hashtags about “fight” and most importantly, don’t do it while tagging Bud Light and reducing ads – that’s almost beyond parody. Come on CLG, treat your people with more respect than that.