(embed) https://www.youtube.com/watch?v=K_uZZ9L6jjk (/ embed)
“Companies really need to have responsibilities and do what’s right,” said 2K diversity, inclusion and equality director Toni Ligons, PhD during Take-Two’s live E3 broadcast. It’s the kind of thing you’d expect to hear during a 30-second segment on corporate responsibility being played out in front of the E3 guns trailers, but that wasn’t the case with GTA’s Take-Two editor. I pointed out this line for about 30 minutes on a 45-minute panel on corporate responsibility and “diversity, equity, and inclusion” in the gaming industry, which was the entirety of Take-Two E3’s “keynote”.
It’s not quite what viewers of the E3 Twitch channel expected. When Take-Two said it was doing an E3 show, we thought it would talk about GTA Online or Borderlands, maybe it would announce something new from Firaxis. Some parts of E3 are business-focused, but are best known for being the leading consumer-oriented video game event. This is where consoles and blockbusters are advertised.
Take-Two ignored this and made it their own, with a discussion you would normally see at an event like the Game Developer & # 39; s Conference and many viewers stayed: official Twitch E3, there were still more than 100,000 viewers. concluded the segment.
The panel featured Take-Two directors who spoke with gaming industry executive and USC professor Gordon Bellamy. Gay gaming professionals, Games for change President Susanna Pollack, UFC professor Jim Huntley, i The girls play games founder Laila Shabir. It was an overview of systemic issues around gender, race, and sexuality in the gaming business, with comments on specific experiences of discrimination and alienation, as well as Take-Two’s corporate perspectives on diversity and recruitment.
At the top of this article I have embedded the GameSpot board in the dashboard. After a countdown and a brief introduction from the E3 counter, the "E3 Exclusive" chart pauses and then we see Take-Two Vice President of Communications Alan Lewis saying, "Hi, I'm Alan Lewis, Vice President of Corporate Communications and Public Affairs for Take-Two Interactive, "and the hopes that viewers of the game's ads had evaporated into the gray field behind it."
The important topic couldn’t help but provoke a certain amount of comedy, as co-streamers hoping to comment live on the game’s announcements faced a 45-minute talk aimed at people on LinkedIn. A streamer I saw partially gave up and went to see the trailers yesterday. Another, Yoda Wise, just made a few comments: "I'm all for this, man … but this is E3 on Monday and I thought I was preparing the game announcements."
(embed) https://www.youtube.com/watch?v=v63E6kSfEdI (/ embed)
The Twitch chat I saw was mostly spam spam, but elsewhere there were angry reactions ("show us GTA 6!") And racist or hateful comments in response to the inclusion issue (I ignored some YouTube comments ).
There were also positive responses.
"This was something I didn't expect, but I'm glad we did," said a streamer reacting to E3's YouTube channel. A little off topic. "It was a good discussion. I was expecting games, we didn't get it, but it was still a good discussion." (I would incorporate the video, but I can't locate this part of the dashboard.)
As for Take-Two games, the 2K label releases the derivative of Gearbox's fantastic Borderlands box, Tiny Tina & # 39; s Wonderlands, previously announced at E3, and Firaxis released a package Civilization 6. That’s all I saw. Take-Two owns Rockstar, but Rockstar has historically been too much fun for E3, preferring to make announcements when and how it wants.