A new advertising platform will allow companies to include video ads in PC and console games, similar to those seen in mobile games or free TVs. Dubbed PlayerWON and owned by Simulmedia, the technology is based on rewarding game items and coins for players who watch ads and target free games, according to a Axios Report.
And it will probably become fashionable: Simulmedia has already reached agreements with EA and Hi-Rez, and a pilot has already worked on Smite. According to the report, players in this pilot were "much more likely" to play a game and spend money on it if they could take advantage by watching ads. It is feasible, although not explained in the report, that players can purchase game currency by surrendering to ads for 15 or 30 seconds, instead of using real money, thus turning a free game into marketing. viable video platform.
The technology aims to target younger players (18 to 34 years old), who are harder to reach through conventional video marketing. In order to be "rewarded" for seeing an ad, it must be viewed until it is completed. Simulmedia’s own research states that people would be willing to watch up to 10 videos a day for rewards, which sounds crazy, but hey, I’m no market researcher.
Dave Madden of Simulmedia points out that 90% of the free public never buys in-game items, so this is another way to make money. The company wants to implement these announcements in “about a dozen” games by the end of 2021. It’s a bleak vision of the future of games: volunteering during your short leisure time for virtual rewards. Watch a 15-second ad about Cheetos to unlock a Marvel-themed layer on Fortnite. Where is the exit?