A controversy over so-called "hot tub streamers" erupted earlier this week when Twitch suspended advertising on the channel owned by Kaitlyn "Amouranth" Siragusa, one of the most popular streamers in the world. platform. The issue, it was later reported, is that Twitch had deemed its feeds not to be "advertiser-friendly," although they do not actually violate Twitch's content guidelines.
Today, Twitch has directly addressed the controversy in one blog post, and also unveiled a new approach to helping users and advertisers avoid (or embrace) streams with hot tubs and swimwear (and those that might be considered overly suggestive) that is actually quite simple. and practical: the introduction of a new category called Swimming Pools, Hot Tubs and Beaches.
Twitch began by stating emphatically that no transmitter deserves to be harassed for its content or appearance, and that "being considered attractive by others is not against our rules and Twitch will not take enforcement action against women or anyone. at our service, for its perceived appeal ".
He also acknowledged that his policies, including restrictions on content with “openly” sexual suggestions, lack specificity, which can sometimes lead to legitimate confusion. Much of it is also subjective.
"Sexually suggestive content — and where to draw the line — is an area that is particularly complex to assess, as sexual suggestiveness is a spectrum that involves a certain degree of personal interpretation of where the line falls (as opposed to determine whether or not there is (nudity), ”Twitch said. "We will always try to avoid being overly punitive based on assumptions; when we have taken enforcement action on this content, we have only done so in case of a clear violation of our guidelines."
Similarly, Twitch said the engaging nature of "Just Chatting" has also proven to be a challenge: viewers can mark channels as "uninterested." But because many streamers change and leave the "Chat Only" category during a single stream, "it's not an effective way to remove a specific subset of content, such as creators streaming in pools or hot tubs." Therefore, the new category is added, specifically for coils that choose to transmit with swimwear. Twitch said it’s not intended to be a long-term solution, but aside from the necessary tweaks and adjustments that will surely follow, I’m not really sure why not, because it seems an eminently practical approach.
"Creators may continue to play content that falls into this category as long as it does not violate our guidelines," Twitch wrote. "Viewers can better avoid recommendations for content they don't want to see, and those who want to see that content will find it easier to find it. And brands can choose or disable this category depending on whether it aligns with their content. target audience, as they can do today with any other category ".
Detailed guidelines for hot tubs, pools and beaches are available here, but the first rule is really all you need to know: new category, the same functionality. You can play the same content as in any other category (chat, play, anything) and switch to other categories if your content changes. But if you’re streaming with a swimsuit, this is the place to do it.
Siragusa indicated the day Twitter who has been in contact with Twitch about the new category and apparently asked about a possible return of the IRL (In Real Life) category, which was removed in 2018. It doesn’t look like it’s on the cards: “Looks like I want a great deal of granularity in the categories, ”he said.
Adding the new category will not prevent advertisers from breaking away from the channel content they deem inappropriate, but it will at least draw a clearer line for streamers and probably also simplify content moderation for Twitch. As to why Twitch suspended Siragusa's advertising without notice, he admitted a mistake: Twitch would occasionally remove ads from certain channels at the advertiser's request, which happened here, but it didn't be able to notify affected streamers early. Now work with the streamers in question to resolve your concerns and restore your ads, if necessary.
The category of swimming pools, hot tubs and beaches is already live and is already a place to jump. We even joined: