For at least a short time, Electronic Arts will allow FIFA Ultimate Team players to look inside a loot before buying it. New preview packages can be "opened" before you buy them, allowing players to see the opening animation and check the content before proceeding to purchase the package with freely earned FUT coins or FIFA points earned with real money.
It always seemed that EA would be the last big company to move away from the booty box model, which has been under increasing scrutiny in recent years for its addictive nature and its similarity to the game. The loot boxes of the Ultimate FIFA team make up a large part of EA’s revenue stream, as shown in a set of filtered documents earlier this year.
New preview packages can be purchased once opened or ignored. After a timer expires, the package will disappear and a new one will be replaced (the EA post example shows a 20-hour, 35-minute timer, so a polite assumption can be a 24-hour timer between package previews). Open packages with "limited time" and "limited quantity" will also not be available if the time limit or limited package quantity expires before the preview timer runs out.
Preview packages will be the only ones available for purchase for a while, until the Festival of FUTball event ends on July 16, 2021. Other types of packages, those not obtained from the FUT store, including the Objective reward, SBC or Division Rivals, will not change. You can learn more about time-limited preview packages at FIFA Ultimate Team website.
There is no real doubt that these packages are a testament to the widespread concerns, especially among European regulators, that booty boxes are at stake. EA was facing fines of up to 10 million euros in the Netherlands last year for violating local betting laws. A lawsuit in Canada against EA alleges that he directed a "illegal and unlicensed gambling system."Finally, last year, the UK House of Lords recommended the booty box be classified and regulated as a game. Addiction researchers have said in the past that there is a clear connection between loot boxes and gambling addiction. a matter of "life or death" for troubled players.